By Ishbel Macleod

The Broadcasters’ Audience Research Board (Barb), which provides official viewing figures for UK television audiences, has extended its service to cover viewers on iPad and Android tablets.

The measurement solution has been developed by Kantar Media in consultation with Barb, with the body suggesting this is the first industry solution for the electronic monitoring of people’s behaviour as they consume media on their tablet devices.

Justin Sampson, chief executive of Barb, explained: “The ability to track how our panel members watch television on their tablets is a great step forward and another staging post for the delivery of Project Dovetail [a hybrid Read full story ›

Source: The Drum