By Rebecca Stewart

British lifestyle brand Barbour has launched a unique loyalty scheme to reward dogs, after spotting a gap in the market to drive engagement with consumers and reward them with treats for their four-legged friends.

The brand’s ‘Dog’s Life’ scheme will invite shoppers to provide information on their dogs in return for exclusive pooch-themed content, free gifts, birthday messages and invitations to dog friendly events.

The move follows on from the success of the lifestyle retailer’s dog-themed Instagram page last year which showcases Barbour’s fashion range for dogs which includes a £40 waxed coat and a £100 ‘luxury’ dog bed.

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Source: The Drum