Barça trumps Juve in Champions League of marketing
This Saturday (6 June), FC Barcelona will face off against Juventus in the final of the UEFA Champions League, Europe’s blue-riband club football competition, marking the first time since 2010 that an Italian team has reached this stage. If the match were decided on commercial performance rather than on the pitch, however, the Spanish league champions would deliver their opponents a thrashing.
Barcelona exceeds Juventus on every financial and marketing measure, including overall revenues, sponsorship income, match attendance and social media followers.
The team is ranked fourth in Deloitte’s 2015 Football Money League, which compiles revenue figures for the world’s biggest football Read full story ›
Source: Marketing Week





