By John Glenday

Italian denim brand Replay has recruited FC Barcelona players Luis Suarez and Gerard Pique alongside supermodel Alessandra Ambrosio to put its new jeans through their paces by stretching the fabric to its limits.

Dubbing it the ultimate quality test the commercial saw Suarez and Pique twerking, catwalk modelling and street dancing whilst donning the trousers, all under the watchful eye of Dr Ambrosio.

The YouTube film was developed by creative agency 180 Amsterdam and is backed up with online film, print and OOH activity and campaign images for display in Replay stores.

It is geared toward communicating the 100 per cent elasticity of Read full story ›

Source: The Drum