By John Glenday

Barclaycard is moving from finance to personal development with the launch of a five-week TV campaign from today across television, online and social channels.

Kicking off with a TV ad, run in parallel with an online video, the activity will support an accompanying social campaign which runs until the end of November.

Andrew Hogan, global head of brand strategy at Barclaycard, said: “The Start Today campaign springs from the insight that we all have something that we’ve always wanted to try but have never done. We can all make excuses – but there are huge benefits and a lot of Read full story ›

Source: The Drum