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Barclays decision to hire a new CEO suggests the brand is no longer the priority

on Jul 8, 2015 | 0 comments

By Sarah Vizard

Jenkins is to be replaced in the interim by chairman John McFarlane who will take on a role as executive chairman while the bank looks for a new CEO. He is promising to “reenergise” the bank with the goal of improving shareholder returns and becoming “leaner and more agile”.

He also says the new CEO will need a “new set of skills”.

McFarlane says: “Arriving at Barclays with a fresh perspective, it is evident that we have a standout brand with first-class retail, commercial and investment banking businesses. Nevertheless, we are leaving value on the table and a new approach is required.

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Source: Marketing Week