Barclays decision to hire a new CEO suggests the brand is no longer the priority
By Sarah Vizard
Jenkins is to be replaced in the interim by chairman John McFarlane who will take on a role as executive chairman while the bank looks for a new CEO. He is promising to “reenergise” the bank with the goal of improving shareholder returns and becoming “leaner and more agile”.
He also says the new CEO will need a “new set of skills”.
McFarlane says: “Arriving at Barclays with a fresh perspective, it is evident that we have a standout brand with first-class retail, commercial and investment banking businesses. Nevertheless, we are leaving value on the table and a new approach is required.
Source: Marketing Week




