Barclays invests £2m in digital agency 77Agency to help it win blue-chip clients
Barclays has agreed a £2m trade loan to digital marketing firm 77Agency to help them land blue-chip contracts.
The loan will also help the 100-strong agency, which provides search, social, and mobile marketing services, reach its growth targets.
Barclays, which became the first bank to launch a sector-specific media arm more than two decades ago, has offered the loan to help the agency cover the funding gap between when it is paid by the client for services it has provided. This means it can take on new clients which have longer payment terms.
Nick Harper, relationship director, Barclays’ Technology, Media and Read full story ›
Source: The Drum
