Barclays to hand OMD £60m media account in further blow to WPP
Barclays has appointed OMD as its media agency following a six month-long pitch process, with WPP’s GroupM-owned Maxus losing out on the account, which is understood to be worth up to £60m, The Drum understands.
The procurement-led pitch came to conclusion earlier this week with OMD now understood to be awaiting board level sign off before it is made official.
The Drum has contacted Barclays for comment on reports of the account-switch from industry sources, but it has thus far not responded to these claims.
The UK-based global banking giant first put the account up for review in March this Read full story ›
Source: The Drum
