By Katie McQuater

As sharing becomes the norm, social networks are incorporating e-commerce features to bring together consumers’ love of social with a love of shopping.

The appeal is obvious. Combining a highly engaged user base with e-commerce capabilities is attractive for brands, but are these evolving features likely to rival the likes of Amazon or remain purely as lucrative acquisition channels?

Most of the major social players have made recent strides in this area in a bid to attract further investment from brands. Facebook has expanded testing of its buy button following a deal with e-commerce platform Shopify, while YouTube has rolled out TrueView Read full story ›

Source: The Drum