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Battling the bias: Dentsu Aegis CEO Tracy De Groose on losing the 'lookylikies'

on Oct 28, 2015 | 0 comments

By Jessica Davies

It’s not just gender imbalance but a lack of overall diversity within businesses’ talent bases that will prove harmful to the future of creativity. Dentsu Aegis Network UK and Ireland chief executive Tracy De Groose believes it is diversity that will safeguard future innovation, and companies not aggressively addressing this now are in for a hard time.

Stepping up to the role as head honcho to agencies Carat, iProspect, Isobar, McGarryBowen, Posterscope and Vizeum took some adjusting, she admits. But a year and a half into the job she already has five UK acquisitions, including content agency John Brown Media, under Read full story ›

Source: The Drum