By Seb Joseph

Bauer has appointed former Telegraph insights executive Cathy Ma to be its first audience development director as part of a slew of senior hires it hopes will propel commercial revenues from its media brands.

Ma will mastermind content strategies for the media owner’s commercial partners, working alongside its search and social bosses. Prior to Bauer, she has held editorial, social content, product management roles, including consulting for Telegraph’s audience development strategy.

Her remit will also see her work closely with Hannah Rouch, who has been promoted to digital director for Bauer Xcel Lifestyle following a brief stint as the programmatic division’s head Read full story ›

Source: The Drum