By Jessica Goodfellow

The Bauer Media Group has acquired Midlands-based commercial radio group Orion Media, which operates the Free Radio and Gem radio brands.

Free Radio and Gem reach more than 1.25m million people weekly across Birmingham, Wolverhampton, Coventry, Derby, Leicester, Hereford & Worcester and Nottingham.

The acquisition means Bauer Media’s share of UK commercial radio listening has increased to 34 per cent, and has extended the total reach of Bauer‘s national and regional radio brands to 17.4 million.

It also means an improved audience offering to advertisers and commercial partners.

Paul Keenan, chief executive of Bauer Media commented: “Free Radio and Gem are influential radio Read full story ›

Source: The Drum

By Jessica Goodfellow

The Bauer Media Group has acquired Midlands-based commercial radio group Orion Media, which operates the Free Radio and Gem radio brands.

Free Radio and Gem reach more than 1.25m million people weekly across Birmingham, Wolverhampton, Coventry, Derby, Leicester, Hereford & Worcester and Nottingham.

The acquisition means Bauer Media’s share of UK commercial radio listening has increased to 34 per cent, and has extended the total reach of Bauer‘s national and regional radio brands to 17.4 million.

It also means an improved audience offering to advertisers and commercial partners.

Paul Keenan, chief executive of Bauer Media commented: “Free Radio and Gem are influential radio Read full story ›

Source: The Drum