Bauer Media is working with the British Video Association to try and get more people watching DVDs
Bauer Media has inked a deal with the British Video Association (BVA) that will see it run what it claims to be the first cross-industry initiative to get people watching more DVDs, Blu-ray, and Digital HD movies at home.
The number of people choosing to stream films through services like Netflix and Amazon Instant Video has had a knock on already sliding DVD sales.
In a bid to drive visibitlity to home entertainment, the BVA will run an 11-week campaign, dubbed #MovieWeekender, across the Bauer’s multiple brands and platforms, which reach a combined 22 million people every week, to Read full story ›
Source: The Drum
