By Staff Writer

Bauer Media has produced a video speaking to Millennials as part of its research into understanding the media consumption habits of 16-24 year olds.

The media company, through the first study into key audiences, has spoken to a number of respondents on camera to find insights into their daily living habits, thoughts and feelings, in order to segment 16 million UK Millennials.

The video discusses some of their experiences, their pragmatism and knowledge as they reveal being involved in experiences can make them feel better, and where they can then share and engage in those moment online.

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Source: The Drum