Bauer Media works with The Allotment to introduce a 'consistent identity system' across Place Portfolio brands
By Gillian West
Bauer Media has worked with The Allotment to create a new multi-platform brands identity system for its Bauer Place local radio portfolio.
Speaking with The Drum, Paul Middlebrook, managing partner of The Allotment explained the agency had been working with Bauer over the last three months to “develop a consistent identity system across all of the Bauer radio brands based on the strategy of ‘Closer to You’.”
Source: The Drum
