Bauer Media’s Absolute Radio announced as the first UK radio station to launch on Apple TV
Bauer Media’s Absolute Radio is set to become the first UK radio station to launch on Apple TV.
The national radio station will have its own app on Apple’s streaming platform which launched its latest version in October.
The app will feature all seven Absolute Radio stations and allows users to see who’s on air, what’s coming up and what’s just been played.
An integrated national campaign will coincide with the release of the app, promoting the radio station’s message of ‘Real Music Matters’. The campaign will encompass on-air programming, station imaging and experiential live events. It will be showcased across outdoor sites Read full story ›
Source: The Drum
