Bauer Radio launches ‘ad embargo’ during Friday drive-time thanks to Auto Trader
Listeners to Bauer Radio will notice a lack of adverts during Friday drive-time, following a partnership with Auto Trader which will see ad time replaced by music.
The partnership, implemented by Vizeum, sees ads replaced by songs chosen by listeners as part of a wider campaign to raise awareness of Auto Trader’s ‘What Drives Us Is You’ positioning.
Jonathan Williams, marketing director at Auto Trader, said: “Offering UK motorists an ad-free hour every Friday evening will improve the driving experience and is a way for us to pay tribute to the 11 million Brits that use Auto Trader every month. We have Read full story ›
Source: The Drum
