BBC disputes media reports of a 20% slide in youth viewers
By John Glenday
The BBC is disputing reports that it has suffered a 20 per cent collapse in the number of viewers aged 16-34 following the relegation of BBC Three from broadcast to digital only.
Research by Thinkbox on H1 TV viewing claimed that commercial rivals such as ITV2 and E4 were reaping the benefit of the BBC’s retrenchment. The study indicates that 18 per cent of younger viewers had deserted the public broadcaster since the switch.
It also added that Viceland, the new broadcast TV channel from Vice, is launching next month. Thinkbox suggested this switch in youth TV audiences caused by BBC Read full story ›
Source: The Drum




