BBC drafts in 'Big Stig' to push Top Gear launch
The BBC has drafted in some help from one of Top Gear’s most recognisable, albeit mysterious, drivers to help drum up interest ahead of the reformed show’s launch on Sunday 29 May.
The reboot, which will feature Chris Evans and Matt LeBlanc as hosts, unveiled its first trailer over a month ago, and now the latest PR stunt for the show has blown its iconic Stig racer up to giant proportions, and positioned him outside BBC Broadcasting House.
Top Gear shared news of the promotion on Twitter, saying: “They call him #BigStig”.
