By Gillian West

The BBC is taking a leaf out of Netflix’s book using online viewing data to help decide which programmes to make.

Part of the myBBC project, announced by director general Tony Hall last year, the move hopes to “reinvent public service broadcasting through data”.

In addition to online viewing data the BBC is also experimenting with using social media reaction from Twitter and Facebook to help guide commissioning decisions.

So far the project has gathered the data from more than 6 million BBC iD users with Phil Fearnley, who oversees the project, assuring viewers that though the data gathered would not supersede editorial Read full story ›

Source: The Drum