BBC puts £5m media account up for review
The BBC has put its £5m media account, currently handled by MEC Manchester, up for review, with the process to take place “in the coming months”.
The account has been held by MEC Manchester for two years, prior to which it was held jointly by PHD and MPG Media Contacts.
Worth between £5m and £6m, it was the first move by the BBC to an agency outside London, as the corporation itself moved to MediaCityUK.
In a statement, the BBC confirmed to The Drum: “The BBC is starting to have conversations with the industry to inform the formal procurement process for our media Read full story ›
Source: The Drum
