BBC reveals Six Nations broadcast schedule with emphasis on digital platforms as it battles ITV for audiences
The BBC has unveiled its shared broadcast plans for coverage of the 2016 RBS Six Nations, which this year includes a strong emphasis on its digital offerings as it competes with ITV for audiences’ attention.
This year’s broadcast of the tournament marks the first time that the BBC has not had exclusive rights to the tournament after financial woes forced it to partner with ITV in a bid to thwart Sky’s looming interest.
The hugely popular tournament pulled in more than 24 million viewers last year, a benchmark unlikely to be matched given the new six-year deal between the BBC Read full story ›
Source: The Drum
