By Jessica Davies

The BBC has united all social and mobile audience cross-channel engagement into a single platform created by IMImobile, which won the contract this summer.

The broadcaster has chosen the agency’s DaVinci Social platform to help it streamline audience engagement through all devices across its radio and TV channels as well as its live events.

The tool has been designed to help BBC production teams centralise and manage inbound and outbound audience interactions across SMS, MMS, email, Facebook, Instagram and Twitter, almost in real time.

Given the scale of the BBC’s citizen journalism, the platform will help producers listen to any inbound stream of Read full story ›

Source: The Drum