BBC's Planet Earth II hopes to tame North America with six episode Snapchat show
BBC Worldwide looks to be making good on the broadcaster’s wider promise to become “digital first” sealing a deal with Snapchat that will see exclusive, shortform content shared through the platform.
As the beloved David Attenborough-led documentary Planet Earth II looks to air on BBC America and BBC Earth (in Canada) later in February, the corporation has tapped into Snapchat to generate buzz around the launch.
A six-episode show created for the mobile app will air from 17 September on Snapchat, a day before the main show launches on TV Read full story ›
Source: The Drum
