BBDO Asia’s International Women’s Day drive brings clients together to bridge the confidence gap
BBDO Asia has created a digital campaign to help start a conversation around the ‘confidence gap’ or ‘imposter syndrome’, bringing together clients from big brands such as Procter and Gamble (P&G), HP and Johnson & Johnson.
Rebecca Nadilo, head of planning at BBDO Singapore, said: “Despite this topic making headlines, when we asked a selection of people from senior to junior positions in our industry whether this was a topic of conversation among friends or colleagues, the response was a resounding no, despite all admitting experiencing it.
“The fear of appearing vulnerable has held us back from making this a conversation point Read full story ›
Source: The Drum
