BBDO Singapore wins AIA’s brand ambassador programme in APAC
BBDO Singapore has won insurer AIA Group’s brand ambassador programme in Asia Pacific.
The agency will lead the strategy and development for the programme, as well as support the creation of a global campaign featuring new global brand ambassador, David Beckham.
This follows the appointment of a new BBDO chief executive.
“We are delighted that AIA has given our Singapore team this opportunity,” said Jean-Paul Burge, chief executive officer & chairman at BBDO Asia. “It is a fantastic brand with some great people and exciting plans for the future. We very much look forward to being part of that journey.”
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Source: The Drum
