BBDO video rewind finds need for better mobile optimization
By Kyle O'Brien
Video is everywhere lately, and multiple screens are now the norm. With more and more people viewing video on the go, on mobile and through social channels, brands are poised to reach people at an unprecedented level. But many sill aren’t optimizing their video output to reach their target markets in the right way.
BBDO is helping change that through its new approach to video, which it has compiled in a report, Video Rewind Report: A Recap of Learnings for the Future of Video. As the agency anticipates video opportunities growing even more widespread in 2017, it is hoping Read full story ›
Source: The Drum





