Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Be brave, Scotland – and remind advertising why it should have faith in courageous ideas

on Sep 18, 2014 | 0 comments

By Gordon Young

Land of the brave?

Apparently that’s no longer a good description of advertising. A recent Advertising Week Twitter chat with Cindy Gallop seemed to suggest big agencies are losing their nerve.

Gallop will be building on this theme when she takes part in Advertising Week in New York next month, and no doubt she will be practising what she preaches when she guest edits an issue of The Drum magazine which will be launched during the event.

Gallop, founder of BBH New York, IfWeRanTheWorld and MakeLoveNotPorn, argues that a fundamental problem is the structure of big corporates dominated by white faces, belonging to Read full story ›

Source: The Drum