Be relevant, be brave and do things others haven't – Lego on social values
Social is not about investing money; but about investing in your brand, believes Lars Silberbauer, head of social media and search at Lego.
Handling social, search and online video for Lego, Silberbauer stated at Social Media Week London that the ambition of social media is not online dating but getting a deep connection with customers.
If used properly, Silberbauer said social will help increase sales, build brand affinity, handle damage control and improve marketing efficiency.
Describing how Lego creates its social marketing campaigns, he said: “We start out by creating $100 campaigns. We of course do TV ads and have a lot of Read full story ›
Source: The Drum
