By Gillian West

Headphone brand Beats by Dr. Dre has worked with R/GA to create its latest EMEA campaign ‘Hear What You Want’ starring international midfielder for Spain and Barcelona Cesc Fabregas.

The series, which is already airing in the US featuring American athletes, demonstrates how Beats Studio Wireless helps sports stars get ‘into the zone’, silencing their rivals, blocking out the noise and hearing what they want in the lead-up to their matches.

The campaign will debut on Sunday 23 March in the UK, France and Spain, coinciding with the El Clásico match between Barcelona and Real Madrid.

Of the creative, Rodrigo Read full story ›

Source: The Drum