By Lucy Tesseras

For somebody who calls himself a “marketing geek” there is nothing nerdy about Omar Johnson, CMO at headphone and speaker brand Beats by Dr Dre. He is extroverted yet understated; cool and sophisticated, but without being arrogant.

Just like Johnson, brand owner Beats Electronics – started by music producers Dr Dre and Jimmy Iovine in 2008 – likes to do things in style and at scale, an ambition made all the more real thanks to its $3bn acquisition by Apple in 2014.

“We love the big stages,” says Johnson, who has led marketing for Beats by Dr Dre since 2010. “Whether Read full story ›

Source: Marketing Week