By John McCarthy

Meantime Brewing Company has created an augmented reality app for the beer connoisseur which uses the Blippar app to provide a range of interactive activities.

Blippar, a free app for tablets and mobile devices, lets customers ‘blipp’ the Meantime Logo on labels and beer font badges to reveal a menu of interactive options. This includes 30-second mini videos by expert sommeliers imparting tasting notes and food matching advice.

Designed for inquisitive beer drinkers, the app has been created to help bring the brand’s products to life.

Additional features include a range of carefully created beer-based recipes as well as news and information, competitions Read full story ›

Source: The Drum