Behind the scenes of Primark's Madrid flagship store
Digital design, bespoke art installations, a fantasy forest and a fashion show are just some of the elements that feature in the design of Primark’s new Madrid flagship store on the Gran Via.
Based on the concept of an urban sanctuary, the immersive space, which spans 133,000sqft, has been designed by brand and retail design agency Dalziel & Pow to deliver Primark’s customer experience ambitions that go above and beyond a fashion destination.
Speaking to The Drum a Dalziel & Pow spokesman explained some of the different elements in the store.
“Drawing on the creative, expressive spirit of the Spanish capital, Read full story ›
Source: The Drum
