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Behind the scenes of TODAY's partnership with YouTube channel SORTEDfood

on Jul 9, 2015 | 0 comments

By Natan Edelsburg

TODAY, the NBC News brand that includes their flagship morning show and massive digital properties recently teamed up with the British YouTube channel, SORTEDfood as part of the expansion of Today.com/Food. SORTED has over 1.2 million subscribers and over 130 million total views on their videos.

Their community and videos are focused on simple and easy recipes. The TODAY team sent the group across America to explore different foods and have been featuring them on their morning show every so often since April 23rd. Jamie Spafford, one of the cofounders of SORTED Read full story ›

Source: The Drum