By Jennifer Faull

Beleaguered BHS may be attracting bids for the bulk of its business – its prime store sites are proving a tempting proposition for the likes of Ikea and Sports Direct, according to reports – but question marks remain over the future of the brand. If it were to survive then its marketing boss believes his discipline should be at the forefront to return it to former glories.

Marketing boss Tony Holdway concedes that it’s an easy point to make as it reaches the end of the road. It’s been surprised by the outpour of support for the brand in Read full story ›

Source: The Drum