Belfast’s Lyric Theatre appoints We are AD to revamp digital strategy
Belfast’s iconic Lyric Theatre has appointed digital agency We are AD to reshape its digital strategy.
AD will partner with cloud ticketing solution providers Spektrix to modernise the Lyric’s website and online booking system. The AD team travelled to Belfast earlier this month to run an on-site workshop, identifying the key business objectives, user personas and goals of the theatre.
The Lyric Theatre – AD’s first client in Northern Ireland – reopened its doors in 2011 with a new £18.1 million building on the banks of the River Lagan. The Lyric has supported the early careers of local actors including Liam Neeson Read full story ›
Source: The Drum
