By Thomas Hobbs

The campaign, which features Mexican actress and Spectre star Stephanie Sigman, playfully shows the creation of a vodka martini cocktail as Sigman signs off with the line: ‘Excellent choice, Mr. Bond’.

There are also two limited edition 007 Spectre bottles to celebrate the advertising campaign, which marks the first time Belvedere has sponsored a film.

Gibb told Marketing Week: “It’s difficult to get something that can resonate in the 120 countries in which we sell our vodka but Bond does that as it has vast international appeal. We would love for this to be a long-term marketing partnership, we wouldn’t go into Read full story ›

Source: Marketing Week