By Mindi Chahal

United Colors of Benetton has historically called out global social issues in its advertising, including the recent ‘Unhate’ campaign featuring world leaders kissing each other to show that love is not that far from hate.

At a press conference in Treviso, Italy today (22 October), chief product and marketing officer Mollanger said: “I’m not sure that it’s part of our DNA to be shocking.”

He added that certain campaigns, went “further than others” at those moments in time. Mollanger said: “Rather than be shocking what we would like to be today is attitudinal, emotional and interesting. At times that may translate into Read full story ›

Source: Marketing Week