Benetton shifts focus from raising awareness to solving world problems
By Sarah Vizard
Working in partnership with the UN’s department of public information, Benetton will look to develop sustainable social projects, offering small grants to fund work that helps to solve the problem of violence and abuse against women. Benetton will identify such projects using its Unhatenews platform, inviting people aged between 18 and 30 to send through their thinking on how to tackle the problem in the form of news they would like to read.
A TV ad showing a group of men from a wide variety of cultures throwing flower petals at a woman in the centre will air globally from today Read full story ›
Source: Marketing Week




