By Natalie Mortimer

Bentley has teamed with Wired magazine in an exclusive content partnership to promote the UK launch of the new Continental GT V8S, as the car manufacturer looks to attract a younger consumer base.

The deal will see Wired given special access to an exclusive VIP launch event of the new model in July, where it will create a ‘bespoke projection mapping and sound art installation’.

Wired will feature coverage of the event and create both online and offline content. A special cover wrap issue of Wired magazine will be distributed ahead of the event and the partnership will continue until the Read full story ›

Source: The Drum