Bentley to up marketing staff by 25% as it prepares SUV launch
By Thomas Hobbs
The luxury carmaker will launch the SUV, the Bentayga, which it says will offer ‘the luxury of a Rolls-Royce in a vehicle that can cross any terrain,’ in early 2016. It says the new marketing roles will help it to facilitate the delivery and successful launch of the Bentayga as well as all future products.
“These permanent positions are in areas including digital marketing/digital content management, CRM, retail marketing, market planning, regional positions, and luxury brand management among others,” a Bentley spokesman told Marketing Week.
“We want to ensure we continue to increase overall sales and that we have the right marketing Read full story ›
Source: Marketing Week




