By Michael Feeley

Bermuda Tourism Authority has released a multi-format advertising campaign in the UK with Media Agency Group (MAG), including online and digital out-of-home advertisements, targeting potential visitors to the islands.

A long-term client of MAG, Bermuda’s latest marketing push saw 24 premium roadside digital out-of-home screens secured in some of the UK’s busiest cities and high-footfall locations. Digital ads of various sizes could be seen in cities such as London, Liverpool, Leeds, Edinburgh and Birmingham.

Desktop digital display advertising was also secured on the popular Mail Online website during July, with billboard ads and scrolling skins Read full story ›

Source: The Drum