By Brian Dutt

As more brands and businesses turn to video as a major and expensive element of their marketing, issues around how to make sure they are watched by their target audiences have become problematic. Brian Dutt, director of advisory services, overseeing FreeWheel’s Business Advisory division providing strategic and operational guidance to clients in building scalable and profitable digital video businesses, offers his advice on how to get the most from video content.

Every quarter, FreeWheel explores the evolution of today’s diverse array of viewing platforms in our Quarterly Monetization Report and if there’s one thing that’s certain, it’s Read full story ›

Source: The Drum