By Natalie Mortimer

Online betting company Betfair has had its TV and web adverts banned after the Advertising Standards Authority (ASA) ruled that they misled customers over a money back promise.

Four consumers challenged whether the ads, which featured text such as “2014 Wimbledon first bet only money back if Murray wins”, were misleading because they understood that consumers actually received a free bet token.

Betfair said that as the ads were restricted by space, it used “Money Back” rather than “Money Back as a Free Bet” to describe the offers as it claimed the term was “well understood” by the average consumer of Read full story ›

Source: The Drum