Betfred signs with SPFL to become new league cup title sponsor
Betfred has extended its football sponsorship portfolio after agreeing terms with The Scottish Professional Football League (SPFL) to become the exclusive title sponsor of the Scottish League Cup.
The new three year with the SPFL will see the league cup rebranded as the Betfred Cup from next season.
The bookmaking company will benefit from increased coverage of the tournament with BT Sport showing up to 13 matches in the competition.
The SPFL chief executive, Neil Doncaster, said: “We know Betfred share in our ambitious vision and we are really looking forward to working with them to bring this proud and popular competition to Read full story ›
Source: The Drum
