By Jennifer Faull

Betway has kicked of an advertising push as part of a wider refresh of the brand.

Developed by Above+Beyond, it comprises three 30-second TV commercials – the first of which aired last night, 12 June, during the opening match of the World Cup – which each promote a part of the Betway offering.

Each spot follows a character whose story encapsulates the defining tone and behaviour of the sub-brand – Betway Sports, Betway Vegas (airing on 1 July) and Casino (airing on 1 August).

“Betway’s huge commitment and investment in re-energising and redefining its brand has given us the opportunity Read full story ›

Source: The Drum