Now the Christmas ads have launched and Black Friday/Cyber Monday is a distant memory, the industry moves on to looking at the year ahead.

But this year, we’re not predicting the key ‘digital’ trends of 2016, because digital can no longer be viewed in isolation. Today, digital trends lie at the heart of every business (or at least they should). Any growth strategy for the year ahead undoubtedly will involve embracing the key technologies across the business and its operations, as well as marketing, and satisfying digital behaviours of a business’ consumers or audience.

These five trends are the ones that Read full story ›

Source: The Drum