By Natalie Mortimer

Having already embarked on its new brand direction ‘Taste Freedom’, Pizza Hut Restaurants has now digitised that positioning with a revamped website to let consumer know the brand is about more than pizza.

It has already launched a new TV and display ad campaign to promote its extended range of food and drinks, and following the push turned to long-term digital partner Amaze to translate this to its online offering.

Aimed at the millennials market, the new site responds to the increasing competition in the casual dining market with the objective of boosting brand image and driving commercial revenue.

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Source: The Drum