By Thomas Crampton

As companies rush headlong into building brand newsrooms, headlines from a recent poll of senior marketers suggest they may have been duped by the hype.

Real time marketing produced by so-called “Brand Newsrooms” is the number one or two most overhyped marketing approach, according to nearly half the senior marketers polled from the membership of the US Association of National Advertisers.

The findings at first appear to undermine the increased use of content by companies, but not if you take a closer look.

Despite the rejection of brand newsrooms, content marketing was a number one or two strategic priority for Read full story ›

Source: The Drum