Beyond the medals: Nike makes impact to get Rio’s youth more active
By Doug Zanger
As the world keeps its attention on the athletic exploits in Rio for the summer games, Nike has made a substantial impact outside of the venues for the city’s youth. According to Designboom, the Beaverton, Oregon-based athletic giant is partnering with the city of Rio de Janeiro to upgrade and revitalize 22 sports sites in the city’s more under-represented areas. This is the result of over a decade’s work by the brand in the country. As noted by Designboom, safety and lack of infrastructure hinder mobility and activity — and the project’s purpose is to allow children to engage Read full story ›
Source: The Drum





